A commitment to the sector
Our mission is to be part of the different processes and areas of value that include hotel management, distribution and hotel services.
sectors of activity
The company is organised into three business units: one for hotel services, under the Keytel umbrella; one for distribution, which operates as Restel; and one for hotel operation, Eurostars Hotel Company.
HOTEL OPERATION
  • Upscale
    Servicios de L eading Hospitality C ole c ciones de ho t el DI S TRIBUCIÓN EXP L O T A CIÓN H O TELERA Upper scale Boutique Ho t els Design Ho t els Upper midscale Midscale P r emium S t ay s
  • Boutique Hotels
    Servicios de L eading Hospitality C ole c ciones de ho t el DI S TRIBUCIÓN EXP L O T A CIÓN H O TELERA Upper scale Boutique Ho t els Design Ho t els Upper midscale Midscale P r emium S t ay s
  • Upper midscale
  • Design Hotels
  • Midscale
  • Suites &
    Premium Apartments
    Servicios de L eading Hospitality C ole c ciones de ho t el DI S TRIBUCIÓN EXP L O T A CIÓN H O TELERA Upper scale Boutique Ho t els Design Ho t els Upper midscale Midscale P r emium S t ay s
DISTRIBUTION
HOTEL SERVICES
  • Services of
  • Sales
  • Technology
  • Direct channel and digital strategy
  • Marketing and communication
  • Purchasing and cost management
  • Training
  • Sustainability
  • Hotel Collections
  • Servicios de L eading Hospitality C ole c ciones de ho t el DI S TRIBUCIÓN EXP L O T A CIÓN H O TELERA Upper scale Boutique Ho t els Design Ho t els Upper midscale Midscale P r emium S t ay s
  • Servicios de L eading Hospitality C ole c ciones de ho t el DI S TRIBUCIÓN EXP L O T A CIÓN H O TELERA Upper scale Boutique Ho t els Design Ho t els Upper midscale Midscale P r emium S t ay s
Eurostars Hotels Company
Eurostars Hotel Company, the hotel chain of Grupo Hotusa, was founded in the late 1990s and currently operates 300 hotels in 23 countries, consolidating a growth model based on quality, diversification, and innovation.

Today, Eurostars Hotel Company is the leading hotel chain in Spain and the Iberian Peninsula in terms of number of hotels, ranking among the top ten in Europe. Its territorial presence is the most extensive in the country, with establishments in 16 of the 17 autonomous communities and in 33 provincial capitals, and it continues to be the fastest-growing hotel chain in Spain, while simultaneously pursuing an ambitious international expansion strategy.

Currently, the company structures its offering through seven brands catering to different customer profiles and accommodation types: Eurostars Hotels, Áurea Hotels, Exe Hotels, Ikonik Hotels, Tandem Suites, and Crisol Hotels. Its portfolio reflects great diversity, ranging from boutique hotels or resorts to large establishments and offerings aimed at urban and business travelers. This allows for unique experiences for every type of traveler while consistently maintaining service excellence and authenticity.

Eurostars Hotel Company is strongly committed to quality urban tourism, combining the preservation of historical and cultural heritage with differentiation. Its model promotes valuable, responsible, and forward-looking tourism that actively contributes to the development and dynamism of the cities where it operates.
USA 6 E u r ostars MEXICO 2 E u r ostars 5 E x e 1 Ikonik 1 Crisol BELGIUM 1 E u r ostars NETHERLANDS 1 E u r ostars FRANCE 2 E x e PORTUGAL 13 E u r ostars MOROCCO 2 E u r ostars 1 Exe 1 Á u r ea 1 Crisol 7 Exe 1 Ikonik 1 Tandem HUNGARY 3 E u r ostars 1 Á u r ea 1 Exe 1 Ikonik AUSTRIA 1 E u r ostars 1 E x e ITALY 7 E u r ostars 4 E x e 1 Crisol ANDORRA 2 E x e 1 Own brand SPAIN 85 E u r ostars 8 Á u r ea 59 E x e 5 Ikonik 17 Crisol 12 Tandem 14 Own brand 2 Dorma PERU 1 Ikonik ARGENTINA 2 E x e 2 Crisol 1 Own brand GERMANY 4 E u r ostars SLOVENIA 2 E u r ostars 1 Exe MONTENEGRO 1 E u r ostars COLOMBIA 1 Eurostars 1 E x e PANAMA 1 E x e BULGARIA 1 E u r ostars CZECH REPUBLIC 1 E u r ostars 1 Á u r ea 1 E x e LATVIA 1 E u r ostars DOMINICAN REPUBLIC 1 Eurostars 2 Ikonik4 Crisol

A hotel collection designed to offer a travel experience that goes beyond comfort, with a versatile approach able to adapt to each traveler’s needs, featuring full facilities and attentive service.
Boutique hotels with an experiential value, located in historic or iconic buildings that have become destinations in themselves. They offer an immersive experience connecting guests with the cultural richness of the surroundings and the uniqueness of each hotel. They stand out for attention to detail and unique architecture.
A space where professional and personal life find balance without sacrificing the warmth and comfort of home. Strategically located, they are the ideal starting point for both business trips and moments of relaxation.
Hotels with a “positive living” concept. Trendy style adapted to the needs of today’s guests, for both business and leisure. Relaxed atmosphere and multifunctional spaces. Young and current spirit.
A directory of hotels with basic-functional standards while maintaining the quality guarantee of being part of Eurostars Hotel Company.
Apartment buildings with careful design, standing out for their central and well-connected location, perfect for discovering the city. An alternative for travelers seeking greater freedom and autonomy without giving up professional and dedicated management.
Restel Hotels
Restel is one of the largest hotel booking platforms in the world. As part of Hotusa Group, it distributes more than 130,000 establishments around the world, reaching a turnover of over 600M Euros. Founded in 1982, Restel has extensive experience in the market and operates in more than 150 countries and 10,000 tourist destinations. It offers a wide range of independent hotels and chain establishments, ensuring quality standards are met in accordance with the brand’s guarantee.

Restel works with advanced technology to guarantee access to its portfolio of highly available hotels. The company currently distributes accommodation establishments to more than 25,000 travel agencies from its own extranet, as well as to more than 1,000 distributors, including world-leading OTAs and tour operators, through its own ATI.

At present, Restel has two brands: Restel Hotels, a distribution platform for hotel accommodation, a leader in the tourism sector with more than 20 years of experience, and Restel Travel, an aggregation and distribution tool for accommodation and tourist services.

Restel plays a strategic role within Hotusa Group as a key part of the distribution structure of Keytel-affiliated hotels, global leaders in hotel representation.
Keytel Hotels
Keytel is the result of the culmination of a natural evolution that merged two company businesses, Hotusa Hotels and Keytel, to confront future challenges in the best conditions.

This merger was set up with the aim of joining forces and becoming even closer to hoteliers. Beyond distribution, Keytel’s value proposition is focused on a clear goal: to develop tools and services using an in-depth understanding of hotels’ needs in order to provide hoteliers with greater growth.

Keytel offers a comprehensive proposal, working in all areas of activity to help digitally transform establishments with training, cost management, marketing, branding and customer loyalty solutions. From booking systems to revenue management, everything Keytel offers is geared towards the same goal: to increase each establishment's profitability as much as possible.

Keytel provides strategic advice and high-quality creative solutions thanks to a combination of knowledge, international experience, advanced technology and exclusive alliances with specialist partners. Today, Keytel provides a wide range of services to an extensive and diverse client base that includes independent hotels and regional chains. The company is able to impact multiple business dimensions, swiftly taking establishments to the next level thanks to a close accompaniment from our consultants.

As the largest alliance of independent hotels in the world, Keytel works every day to ensure its partners keep their independence and compete under the best conditions in a market that is becoming increasingly competitive, uncertain and dominated by large tech companies.
Organization