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A commitment to serving tourism

Grupo Hotusa operates through three complementary business units: hotel management, services and solutions for independent hotels, and hotel distribution.

This structure enables the group to address key needs across the tourism value chain, combining hotel operations, technology, international distribution, commercial expertise and specialised support for independent establishments.

A model built on complementarity

Grupo Hotusa’s strength lies in the connection between its three areas of activity. This complementarity enables the group to generate synergies, anticipate market needs and offer solutions tailored to different players in the tourism sector.

This structure enables Grupo Hotusa to address key needs across the tourism value chain, combining hotel expertise, technology, commercial capabilities, international distribution and specialised services for independent hotels.
HOTEL OPERATION
  • Upper scale
    Servicios de L eading Hospitality C ole c ciones de ho t el DI S TRIBUCIÓN EXP L O T A CIÓN H O TELERA Upper scale Boutique Ho t els Design Ho t els Upper midscale Midscale P r emium S t ay s
  • Boutique Hotels
    Servicios de L eading Hospitality C ole c ciones de ho t el DI S TRIBUCIÓN EXP L O T A CIÓN H O TELERA Upper scale Boutique Ho t els Design Ho t els Upper midscale Midscale P r emium S t ay s
  • Upper midscale
  • Upper midscale
  • Design Hotels
  • Midscale
  • Suites &
    Premium Apartments
    Servicios de L eading Hospitality C ole c ciones de ho t el DI S TRIBUCIÓN EXP L O T A CIÓN H O TELERA Upper scale Boutique Ho t els Design Ho t els Upper midscale Midscale P r emium S t ay s
DISTRIBUTION
HOTEL SERVICES
  • Services of
  • Sales
  • Technology
  • Direct channel and digital strategy
  • Marketing and communication
  • Purchasing and cost management
  • Training
  • Sustainability
  • Hotel Collections
  • Servicios de L eading Hospitality C ole c ciones de ho t el DI S TRIBUCIÓN EXP L O T A CIÓN H O TELERA Upper scale Boutique Ho t els Design Ho t els Upper midscale Midscale P r emium S t ay s
  • Servicios de L eading Hospitality C ole c ciones de ho t el DI S TRIBUCIÓN EXP L O T A CIÓN H O TELERA Upper scale Boutique Ho t els Design Ho t els Upper midscale Midscale P r emium S t ay s
Eurostars Hotels Company
Eurostars Hotel Company is an international hotel chain with more than 300 hotels in 24 countries. With seven proprietary brands, it offers experiences tailored to different travellers, destinations and ways of staying. Its model combines quality, innovation and respect for the cultural identity of each city.
Eurostars Hotel Company, Grupo Hotusa’s hotel chain, was founded in the late 1990s and has more than 300 hotels in 24 countries, consolidating a growth model based on quality, diversification and innovation.

Today, Eurostars Hotel Company is the leading chain by number of hotels in Spain and on the Iberian Peninsula, and ranks among Europe’s top ten. It has the broadest geographical presence in Spain, with properties in 16 of the country’s 17 autonomous communities and in 33 provincial capitals, and continues to be the fastest-growing chain in Spain by number of hotels, while also pursuing an ambitious international expansion strategy.

The company currently structures its offering through seven brands catering to different guest profiles and types of accommodation: Eurostars Hotels, Áurea Hotels, Dorma Hotels, Exe Hotels, Ikonik Hotels, Crisol Hotels and Tandem Suites. Its portfolio is highly diverse, ranging from boutique hotels and resorts to large-scale properties and options geared towards urban and business travellers. This makes it possible to offer unique experiences for every type of traveller, while consistently maintaining excellence in service and authenticity in the guest experience.

Eurostars Hotel Company is firmly committed to high-quality urban tourism that combines the preservation of historical and cultural heritage with differentiation. Its model promotes valuable, responsible and forward-looking tourism that actively contributes to the development and vitality of the cities in which it operates.

A multi-brand architecture designed to enhance the experience

Eurostars Hotel Company’s multi-brand portfolio makes it possible to respond to different travel motivations and accommodation types, from urban and business hotels to distinctive properties, upscale offerings, functional hotels and premium apartments.
A hotel collection designed to offer a travel experience that goes beyond comfort, with a versatile approach able to adapt to each traveler’s needs, featuring full facilities and attentive service.
Boutique hotels with an experiential value, located in historic or iconic buildings that have become destinations in themselves. They offer an immersive experience connecting guests with the cultural richness of the surroundings and the uniqueness of each hotel. They stand out for attention to detail and unique architecture.
Collection of hotels designed for leisure travelers seeking a hassle-free stay. They stand out for their contemporary design and welcoming atmosphere. With prime locations, both in the heart of the city and in holiday destinations, they connect every traveler with the essence of the destination.
A space where professional and personal life find balance without sacrificing the warmth and comfort of home. Strategically located, they are the ideal starting point for both business trips and moments of relaxation.
Hotels with a “positive living” concept. Trendy style adapted to the needs of today’s guests, for both business and leisure. Relaxed atmosphere and multifunctional spaces. Young and current spirit.
A directory of hotels with basic-functional standards while maintaining the quality guarantee of being part of Eurostars Hotel Company.
Apartment buildings with careful design, standing out for their central and well-connected location, perfect for discovering the city. An alternative for travelers seeking greater freedom and autonomy without giving up professional and dedicated management.
Restel Hotels
Restel is Grupo Hotusa’s hotel distribution unit. Its platform makes it possible to market a broad range of accommodation to travel agencies, distributors, OTAs and tour operators, connecting hotel supply and tourism demand on an international scale.
Restel is one of the largest hotel booking platforms in the world. Part of Grupo Hotusa, it markets more than 130,000 properties worldwide and generates turnover of more than €600 million. Founded in 1982, Restel has extensive market experience and operates in more than 150 countries and over 10,000 tourist destinations, offering a broad range of independent hotels as well as properties belonging to hotel chains, ensuring quality and reliability.

Restel has advanced technology that guarantees access to its hotel portfolio with high availability. It currently markets through its own extranet to more than 25,000 travel agencies and, via its API, to more than 1,000 distributors: the world’s leading OTAs and tour operators.

Restel currently has two brands: Restel Hotels, a leading hotel accommodation distribution platform in the tourism sector with more than 20 years of experience; and Restel Travel, an aggregation and distribution tool for accommodation and tourism services.

Within Grupo Hotusa, Restel plays an absolutely strategic role and is a key component in the distribution structure for hotels associated with Keytel, a world leader in hotel representation.
Keytel Hotels
Keytel is Grupo Hotusa’s services and solutions unit for independent hotels. Its proposition helps properties improve competitiveness, profitability and adaptability through technology, commercialisation, revenue management, marketing, training, sustainability and specialised support.
Keytel is the result of the culmination of a natural evolution bringing together two of the company’s businesses, Hotusa Hotels and Keytel, to address future challenges under the best possible conditions.

This union was created with the aim of joining forces and being even closer to hoteliers. Beyond commercialisation, Keytel’s value proposition focuses on a clear objective: developing tools and services based on an in-depth understanding of hotel needs in order to deliver greater growth for hoteliers.

Keytel offers a comprehensive proposition, working across all areas of activity to support the digital transformation of properties, including solutions for training, cost management, marketing, branding and customer loyalty. From booking management to revenue management, everything works towards the same objective: optimising to more than 1,000 distributors: the world’s leading OTAs and tour operators worldwide.

The company provides strategic advice and high-quality creative solutions by combining knowledge, global experience, advanced technology and exclusive partnerships with specialist partners. Today, Keytel provides a wide range of services to an extensive and diverse client base that includes independent hotels and regional chains, enabling it to influence multiple dimensions of the business and deliver agile improvements through the close support of its consultants.

As the world’s largest alliance of independent hotels, Keytel works every day to ensure that its partners retain their independence and compete on the best possible terms in an increasingly competitive, uncertain market dominated by major technology companies.